Los Angelena's Portfolio
Social Media Content Creation & Management
MarketSurge - YouTube Channel
Date
February 2025
Brief
MarketSurge is the leading research tool and screener to help you find the best growth stocks. The team needed support making their weekly webinars more engaging and lucrative.
Services Provided
I created a customized workflow for their webinar program and revitalized their product YouTube channel. The workflow includes a complete end-to-end ideation, creation, reporting, and post-production process. Their YouTube channel has now nearly 10K followers.
Results
The implemented strategy resulted in an average doubling of registrants and attendees year-over-year. One of the top-performing webinars, Essential Selling Strategies to Lock in Gains & Minimize Losses, helped increase the average show rate from ~20% to ~30% for future webinars. The YouTube channel originally brought in $0/month and now it brings in 4 figures per month in revenue.
Data Visualization
Investor's Business Daily - Events' Metrics
Date
June 2025
Brief
The company has a lot of data but needed a way to better depict the performance for each event. We run 130+ online and offline events per year and leadership wanted more efficiency with making decisions.
Services Provided
I joined the Extended Leadership Team and help provide easily digestible and visually-appealing reports to Senior Leadership. I created the individual, monthly, and annual report templates for events, infographics for webinars and conferences, and resources for the sales team.
Results
Senior Leadership approved the time change for one of our most popular webinars. Using my data visualization charts, they could see that by moving up a webinar to the morning would increase attendance was 4X. The show has now been running at the new time for several months and continued with a strong performance.
Presentation Design
MoneyShow - Top Financial Conference!
Date
May 2025
Brief
I help support my sales directors with their conference collateral. One of the most frequented conferences we attend is the MoneyShow at various cities throughout the nation. Conference numbers have decreased since the pandemic, so my team wanted to increase sales from current attendees.
Services Provided
I created several presentations focused on the top-performing genres: Growth Stocks, Investing Tips, and Product Features. I also helped recommend that our team teach workshops to a more intimate, higher-paying crowd than a larger crowd that probably wasn't going to buy.
Results
2025 sales are 2X more than the 2023 revenue from when the last time the team attended in person. My presentations are also the templates for their ongoing online series which has saved the team an average of 10 hours during their week of a conference.
Copywriting &
Email Deliverability
Various Verticals
Date
New Blog Post Every Monday!
Brief
I have written for a variety of verticals. I started my career being a writer for Young Hollywood where I wrote several daily articles and interviewed celebrities. I have also participated in the Yelp Elite Squad for 6 years where I wrote over 550+ reviews and took 640+ pictures for local restaurants and businesses.
Services Provided
Since I have written for a variety of verticals, I will showcase my copywriting skills with an ongoing blog on this site. You can find my blog here where I will post new content every Monday. If there are example writing samples you would like to see, please reach out at the bottom of the screen and submit a message in Stay in Touch.
Results
Along with copywriting, I also offer email deliverability services. I have successfully supported clients receive/send emails and get out of the Promotions/Spam folders. I know how to properly set up an email domain which includes the DMARC, DKIM, SPF, and MX Records. My setup process includes warming up your email domain (including its subdomains, if applicable).