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Los Angelena's Portfolio

Social Media Content Creation & Management

MarketSurge - YouTube Channel

Date

February 2025

Brief

MarketSurge is the leading research tool and screener to help you find the best growth stocks. The team needed support making their weekly webinars more engaging and lucrative.

Services Provided

I created a customized workflow for their webinar program and revitalized their product YouTube channel. The workflow includes a complete end-to-end ideation, creation, reporting, and post-production process. Their YouTube channel has now nearly 10K followers.

Results

The implemented strategy resulted in an average doubling of registrants and attendees year-over-year. One of the top-performing webinars, Essential Selling Strategies to Lock in Gains & Minimize Losses, helped increase the average show rate from ~20% to ~30% for future webinars. The YouTube channel originally brought in $0/month and now it brings in 4 figures per month in revenue

Data Visualization

Investor's Business Daily - Events' Metrics

Date

June 2025

Brief

The company has a lot of data but needed a way to better depict the performance for each event. We run 130+ online and offline events per year and leadership wanted more efficiency with making decisions.

Services Provided

I joined the Extended Leadership Team and help provide easily digestible and visually-appealing reports to Senior Leadership. I created the individual, monthly, and annual report templates for events, infographics for webinars and conferences, and resources for the sales team.

Results

Senior Leadership approved the time change for one of our most popular webinars. Using my data visualization charts, they could see that by moving up a webinar to the morning would increase attendance was 4X. The show has now been running at the new time for several months and continued with a strong performance.

Presentation Design

MoneyShow - Top Financial Conference!

Date

May 2025

Brief

I help support my sales directors with their conference collateral. One of the most frequented conferences we attend is the MoneyShow at various cities throughout the nation. Conference numbers have decreased since the pandemic, so my team wanted to increase sales from current attendees. 

Services Provided

I created several presentations focused on the top-performing genres: Growth Stocks, Investing Tips, and Product Features. I also helped recommend that our team teach workshops to a more intimate, higher-paying crowd than a larger crowd that probably wasn't going to buy.

Results

2025 sales are 2X more than the 2023 revenue from when the last time the team attended in person. My presentations are also the templates for their ongoing online series which has saved the team an average of 10 hours during their week of a conference. 

Copywriting &
Email Deliverability

Various Verticals

Date

New Blog Post Every Monday!

Brief

I have written for a variety of verticals. I started my career being a writer for Young Hollywood where I wrote several daily articles and interviewed celebrities. I have also participated in the Yelp Elite Squad for 6 years where I wrote over 550+ reviews and took 640+ pictures for local restaurants and businesses. 

Services Provided

Since I have written for a variety of verticals, I will showcase my copywriting skills with an ongoing blog on this site. You can find my blog here where I will post new content every Monday. If there are example writing samples you would like to see, please reach out at the bottom of the screen and submit a message in Stay in Touch

Results

Along with copywriting, I also offer email deliverability services. I have successfully supported clients receive/send emails and get out of the Promotions/Spam folders. I know how to properly set up an email domain which includes the DMARC, DKIM, SPF, and MX Records. My setup process includes warming up your email domain (including its subdomains, if applicable). 

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