Los Angelena - Hospitality Marketing

Filling seats during off-peak hours

What It Costs You:

Idle staff, lost revenue

How We Solve It:

Micro-campaigns (e.g. “Late Night Bites,” “Coffee & Cocktails,” “Weekday Specials”) that target local audiences with urgency

Standing out in a saturated market

What It Costs You:

Lower margins, discounting wars

How We Solve It:

Position your venue as the only experience — via storytelling, behind‑the-scenes content, event teasers, owner stories

Low repeat rate / poor retention

What It Costs You:

Constant new guest chase, low LTV

How We Solve It:

Email + SMS flows for reservation reminders, birthday promos, VIP perks, and reactivation campaigns

Marketing noise without ROI

What It Costs You:

Wasted ad spend, burned budget

How We Solve It:

Laser-targeted ad funnels (video + static) tested weekly, full attribution, pivot fast

Overwhelmed staff / no bandwidth

What It Costs You:

Marketing inertia, slow response

How We Solve It:

Done-for-you campaigns, content plan, posting, analytics — you stay focused on food & operations

Seasonal uncertainty & fluctuations

What It Costs You:

Fear of empty holiday weeks or overbooking gaps

How We Solve It:

Holiday kickoff, event promos, “12‑days of specials,” gift card pushes baked into December / New Year campaigns

Dow Jones by day.

Foodie by night.

I’m Evelina Guilherme — the founder of Los Angelena, a modern marketing agency helping the hospitality industry with social media, video, and AI marketing.

By day, I work at Dow Jones, where I sharpen my skills in data-driven marketing, content strategy, and client engagement. With a background in finance and fintech, I understand the precision, compliance, and strategy it takes to earn trust and drive measurable results.

By night (and weekends), I channel that same expertise into the industries I love most: restaurants, bars, comedy clubs, and hospitality brands. With 6 years as a Yelp Elite Squad member, I’ve experienced firsthand what makes a dining or entertainment experience stand out — and I translate that into marketing campaigns that actually fill seats, sell gift cards, and build loyal communities.

At Los Angelena, I combine AI-powered tools, creative storytelling, and sharp business strategy to deliver campaigns that are fast, effective, and ROI-focused. Whether it’s a holiday promo video for a neighborhood restaurant, a New Year’s Eve campaign for a comedy club, or a growth strategy for a boutique hospitality brand, I specialize in helping businesses cut through the noise and connect with the people who matter most.

Food, finance, and fun — I bring it all together to help your business grow.

Yelp Reviews

Captured Content (Photos + Videos)

Yelp Elite Squad (Years)

Marketing Experience (Years)

Strategic Campaigns & Thematic Pushes

“Friendsgiving Feast,” “Ugly Sweater Brunch,” “New Year’s Eve Grand Bash,” “January Cozy Specials” — you name it, we theme it, we market it.

Generate a stock photo for a website featuring a video photoshoot No people or animals or icons Just the camera equipment on a Hollywood set-1

Video + Reels That Sizzle

High-conversion video + short-form content that captures your ambiance: kitchen shots, bartender flair, guest moments. We script, shoot (or AI + stock blend), edit, caption, and distribute.

Social + Community Activation

Not just posts. We run hyperlocal engagement strategies: polls, UGC campaigns (“Show us your dish!”), local influencer tie-ins, event countdowns, story teasers, reservation push content.

Generate a stock image for a website that features email and text messages Do not feature any people animals icons or words-1

Email / SMS Touchpoints

You already have guests — now we re‑engage them. Birthday promos, holiday packages, “We missed you” offers, feedback loops, reservation reminders with incentives.

Generate a stock image for a website Create an image that illustrates a local advertisement and money Include imagery of a map and money

Paid Ads That Hit Local Wallets

Video + photo ad campaigns targeted to local zip codes, diner demographics, local event attendees. We optimize daily. We A/B test promos (e.g. “Bring a friend — 2-for-1 appetizers”).

Weekly Dashboard & Quick Wins

You’ll always see what’s working (and what’s not). We deliver smart tweaks, not jargon. Every week, you get 2–3 actionable items you can implement right away.

Evelina rewrote the sales copy for the team's promotional and follow-up email sequences in HubSpot. The company raised its rates for its top-tier Attorney Plan in California. Before the price increase, Evelina wrote an email marketing campaign that helped generate more than $20K in one month to quickly sign up clients.

Trust & Will

Probate Team Member

Working with Evelina was an absolute game-changer for my business. She completely transformed my coaching landing page, making it more engaging, clear, and aligned with my voice and audience. She's a true pro: creative, strategic, and incredibly knowledgeable about marketing and AI. Evelina is also a joy to collaborate with - she's organized, insightful, and genuinely invested in helping you succeed. I highly recommend investing in her services. She's a wealth of knowledge and an invaluable resource for anyone looking to elevate their marketing.

Emerge Life Design

Program Launch Consultant

Evelina was a wonderful financial advisor who really cared about her clients. She ran a strong book of business with her digital marketing skills - especially with LinkedIn and running webinars! Most advisors last 6 months at our firm but she lasted a couple of years due to her digital marketing skills.